--- metadata: - name: generator content: Diplodoc Platform v5.48.2 alternate: - https://yandex.ru/dev/dialogs/smart-home/doc/en/works-with-alice-rules.md - https://yandex.ru/dev/dialogs/smart-home/doc/ru/works-with-alice-rules.md --- # “Works with Alice” badge #| || The “Works with Alice” badge is well recognized. When a user sees the badge, they trust the device more, which results in higher purchase conversion rates.
To use the badge in your marketing materials:
1. Get [certified](https://yandex.ru/dev/dialogs/smart-home/doc/en/certification.md). 1. Design your materials according to the [rules](#recommend). 1. Send package designs or mockups and printed or web page materials to [smart-home-dev@support.yandex.ru](mailto:smart-home-dev@support.yandex.ru). 1. Get a written permission to use Yandex intellectual property. | ![](_images/works-with-alice/alice-badge.png =300x) || |# ## Rules of badge use {#badge-rules} - [Position the badge](#recommend) correctly. - Double check that the badge is present on your [product card](#retail) and is up-to-date. - Select a badge color that compliments the [background](#color). ## Badge positioning {#recommend} ### Clear space {#safety-area} Be sure the badge is surrounded with enough clear space. Margins from the edges shouldn't be less than half the badge height. ![Minimum margins from the edges for the badge](_images/works-with-alice/layout.png) ### Online retail {#retail} #### Full version of the site ![](_images/works-with-alice/desktop.png =250x) - The badge is placed in any corner of the first product card. - Doesn't have zero margins or occupy a central position. - Doesn't overlap the product image. - The minimum size is 130 × 51 px. {% cut "Example" %} ![](_images/works-with-alice/example-desktop.png =400x) {% endcut %} #### Mobile version ![](_images/works-with-alice/mobile.png =200x) - The badge is placed in any corner of the first product card. - Doesn't have zero margins or occupy a central position. - Doesn't overlap the product image. - Used without a bar and with larger text. - The maximum size is 62 × 18 px. {% cut "Example" %} ![](_images/works-with-alice/example-mobile.png =400x) {% endcut %} #### Card carousel ![](_images/works-with-alice/reel.png =150x) - Placed in the product description, on the left, in the same line as the text. - The minimum size is 92 × 9 px. {% cut "Example" %} ![](_images/works-with-alice/example-reel.png) {% endcut %} ### Printed materials {#print-position} - The badge is placed in the lower left or lower right corner of the format. - The badge is placed on any side of the box except the bottom. - No more than two badges per box: - When it's one badge, it can go on any side of the box except the bottom - When it's two badges, they go on the front and opposite (back) sides - The minimum badge height for printing is 9 mm. ![Badge height](_images/works-with-alice/formats.png) ![Badge location on the packaging](_images/works-with-alice/print-position.png) ![Badge location on the box](_images/works-with-alice/badge-box.png) ## Badge against different backgrounds {#color} ### On a single-color background {#homogeneous-background} - The main badge with a gradient base is used only on a white background. - A badge with a white base is used on a light single-color background. - A dark background should have a white badge with a transparent base and a contoured Alice logo. - Cardboard should have a monochrome black badge. ![Badge on a plain dark background](_images/works-with-alice/dark.png) ![Badge on a plain light background](_images/works-with-alice/light.png) ### On a multi-color background {#complex-background} - Place the badge on a single-color area of the photo. - For dark photos, use the monochrome version. - Don't place the badge in front of objects. ![Examples of correct and incorrect position of the badge on a multi-color background](_images/works-with-alice/complex-background-forbidden.png) ## Errors when using a badge {#invalid} ### Forbidden actions with the badge {#badge-wrong} When using a badge, do not: - Change the badge design. - Change the shape of the bar. - Change the font. - Change the color. - Use a monochrome badge without a base. - Delete the Alice icon. ![Examples of incorrect badge usage](_images/works-with-alice/badge-wrong.png) ### On digital media {#online-wrong} The badge must not: - Be placed in the middle. - Be too small or too big. - Overlap the device. - Be positioned vertically. ![Examples of incorrect badge usage on digital media](_images/works-with-alice/online-wrong.png) ### On the packaging {#print-wrong} The badge must not be located: - Next to the logo and/or name of the device. - In the center. - In front of the device. - Under any kind of fittings or attachments. - Close to the edge of the format. - On the underside. - In a random spot. - At an angle. ![Examples of incorrect badge usage on packaging](_images/works-with-alice/print-wrong.png) ![Examples of incorrect badge usage on the box](_images/works-with-alice/box-wrong.png) ## Frequently asked questions {#troubleshooting} {% cut "Can I create a skill without certifying the equipment?" %} You can create a smart home skill without [certification](https://yandex.ru/dev/dialogs/smart-home/doc/en/certification.md), but you won't be able to use the “Works with Alice” [badge](https://yandex.ru/dev/dialogs/smart-home/doc/en/works-with-alice-rules.md) in your promos. {% endcut %} {% cut "How do I get the “Works with Alice” badge?" %} To get the [badge](https://yandex.ru/dev/dialogs/smart-home/doc/en/works-with-alice-rules.md), publish a skill and send the compatible devices to the Yandex office. For more information, see [How to certify a device](https://yandex.ru/dev/dialogs/smart-home/doc/en/certification.md). {% endcut %}